We are delighted that the latest service to be awarded Accredited Archive Status is the Diageo Archive.

In March, the Diageo Archive achieved Archive Service Accreditation, becoming the first drinks archive to attain this prestigious status.

Diageo is a global leader in premium drinks, with an outstanding collection of brands including Johnnie Walker, Smirnoff, Tanqueray and Baileys.

The Diageo Archive is the home of the company’s brand history and heritage. For over 35 years, it has preserved and shared the stories behind Diageo’s iconic brands. Today, it is one of the largest collections in the drinks industry, holding materials dating from the 18th century to the present day. As a living resource, it supports and inspires marketing, innovation and packaging design across the company’s spirits brands.

This significant milestone recognises the dedication, expertise and commitment that have gone into building, preserving and managing the Diageo Archive.

Reflecting on the achievement, Archive Manager Christine McCafferty said:

“We’re incredibly proud to be the first drinks archive to achieve Archive Service Accreditation. This recognises our commitment to preserving our brands’ heritage to the highest standard, ensuring it remains an inspiring resource for future generations.”